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Builder & Developer Partnerships

Sales. Strategy. Stewardship.

Building homes is complex. Selling them shouldn’t be.

I partner with boutique builders and developers to provide a fully integrated sales and marketing system — designed specifically for communities of five to fifteen homes, where pricing precision, buyer experience, and consistent representation matter most.

This is not traditional listing representation. It’s a one-year, all-inclusive partnership that combines on-site sales leadership, disciplined marketing execution, and real-time market feedback — delivered under a single, predictable fee structure.

The result: stronger launches, steadier absorption, protected pricing, and a sales experience that reflects the quality of the homes you build.

Who This Is For

This partnership is designed for builders who:

  • Develop small to mid-size communities (1–20 homes)
  • Build in the $500,000–$2,000,000 price range
  • Value presentation, process, and professionalism
  • Want a senior-level representative — not rotating agents
  • Prefer clarity and consistency over piecemeal vendors

If your community deserves thoughtful positioning and disciplined execution, this model was built for you.

A Different Kind of Partnership

Most builders are forced to choose between:

  • hiring an internal sales team
  • juggling multiple vendors
  • or relying on agents who disappear once the sign goes up
I offer a different approach.

I act as an outsourced sales and marketing partner, intentionally limiting the number of builder relationships I take on at any given time to protect performance and consistency.

Every community receives focused attention — particularly during the moments that matter most.

The Community Lifecycle Model

Each partnership is structured around the natural sales lifecycle of a community, ensuring the right level of support at the right time.

High-touch, high-visibility execution
  • Community positioning & messaging
  • Branded brochures, floor plans & digital assets
  • Dedicated community website with lead capture
  • Broker preview & launch coordination
  • Consistent on-site presence and open house cadence
  • Buyer feedback loops and pricing insight
Disciplined execution with refined focus
  • Predictable on-site sales cadence
  • Targeted buyer follow-up
  • Adjusted messaging based on live market response
  • Weekly pipeline and performance reporting
Intentional wind-down and clean execution
  • Reduced on-site presence as inventory tightens
  • Focus on remaining homes and buyer conversion
  • CRM cleanup and data handoff
  • Defined transition support through close-out

This structure allows for strong launches, protected momentum, and thoughtful rotation — without sacrificing results or attention.

What’s Included

Each one-year partnership includes:

  • Community signage and on-site branding support
  • Professionally designed brochures and floor plans
  • Digital flipbooks for buyer distribution
  • A dedicated community website
  • QR code integration across signage and print
  • Organic social exposure via community pages and Instagram
  • One weekday and one weekend open house per week (scheduled)
  • Bimonthly strategic events (buyer-focused, not filler)
  • Lead capture, follow-up structure, and CRM transparency
  • Weekly reporting and builder communication

Hard costs such as printing, event expenses, and optional paid advertising remain builder-controlled.

Why Valarie J. Stock

With over a decade of award-winning experience in new construction sales and service, I bring both perspective and precision to every community I represent.

I understand:

  • buyer psychology at different price points
  • how small communities succeed without waste
  • how to protect pricing while maintaining velocity
  • how to communicate clearly with builders and buyers alike

My approach is calm, structured, and intentional — grounded in Excellence, Joy, and Results.

Limited Partnerships by Design

To ensure consistent, senior-level representation, I work with a limited number of builder partners at any given time. This allows me to remain fully engaged, responsive, and accountable — without dilution or delegation.

If you’re planning your next community and want a sales partner who treats it with the same care you put into building it, I would welcome the conversation.

Let’s talk about your next community.


The Partnership Model

This is a one-year, all-inclusive sales and marketing partnership — not a traditional listing agreement.

Rather than managing multiple vendors, agents, and timelines, builders receive:

  • a single point of contact
  • consistent on-site representation
  • unified messaging
  • and disciplined execution from launch through sell-out

The partnership is designed to reduce friction, protect pricing, and support thoughtful growth.

Marketing Without Waste

Effective marketing for boutique communities isn’t about volume — it’s about precision.

My approach prioritizes:

  • on-site visibility
  • organic reach
  • direct engagement
  • and personal follow-up

Community signage, QR integration, dedicated websites, and targeted social exposure create qualified traffic — while structured follow-up converts interest into appointments.

Paid advertising can be layered in when appropriate, but it is never the foundation.

On-Site Sales & Buyer Experience

Every buyer interaction shapes perception.

On-site coverage is intentional, scheduled, and supported by a clear follow-up system. Buyers receive timely responses, accurate information, and a professional experience that reflects the quality of the homes being built.

This consistency builds trust — and trust sells homes.

Reporting & Transparency

Builders should never wonder:

  • where leads are coming from
  • how buyers are responding
  • or what’s happening next

Each partnership includes:

  • weekly pipeline updates
  • lead source visibility
  • buyer feedback summaries
  • and clear next-step recommendations

Transparency is not optional — it’s foundational.

Who I Work With

I partner with builders who value:

  • quality over quantity
  • thoughtful growth
  • clear communication
  • and long-term reputation

If your community deserves more than a sign in the ground and hope for traffic, this partnership is designed for you.

Start the Conversation

Every community is different. Every partnership begins with a conversation.

If you’re planning a new development — or looking to elevate the performance of an existing one — I would welcome the opportunity to learn more and explore whether this model is the right fit.

Schedule a Builder Consultation

WORK WITH US

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