Builder & Developer Partnerships
Sales. Strategy. Stewardship.
Building homes is complex. Selling them shouldn’t be.
I partner with boutique builders and developers to provide a fully integrated sales and marketing system — designed specifically for communities of five to fifteen homes, where pricing precision, buyer experience, and consistent representation matter most.
This is not traditional listing representation. It’s a one-year, all-inclusive partnership that combines on-site sales leadership, disciplined marketing execution, and real-time market feedback — delivered under a single, predictable fee structure.
The result: stronger launches, steadier absorption, protected pricing, and a sales experience that reflects the quality of the homes you build.
Who This Is For
This partnership is designed for builders who:
- Develop small to mid-size communities (1–20 homes)
- Build in the $500,000–$2,000,000 price range
- Value presentation, process, and professionalism
- Want a senior-level representative — not rotating agents
- Prefer clarity and consistency over piecemeal vendors
If your community deserves thoughtful positioning and disciplined execution, this model was built for you.
A Different Kind of Partnership
Most builders are forced to choose between:
- hiring an internal sales team
- juggling multiple vendors
- or relying on agents who disappear once the sign goes up
I act as an outsourced sales and marketing partner, intentionally limiting the number of builder relationships I take on at any given time to protect performance and consistency.
Every community receives focused attention — particularly during the moments that matter most.
The Community Lifecycle Model
Each partnership is structured around the natural sales lifecycle of a community, ensuring the right level of support at the right time.
- Community positioning & messaging
- Branded brochures, floor plans & digital assets
- Dedicated community website with lead capture
- Broker preview & launch coordination
- Consistent on-site presence and open house cadence
- Buyer feedback loops and pricing insight
- Predictable on-site sales cadence
- Targeted buyer follow-up
- Adjusted messaging based on live market response
- Weekly pipeline and performance reporting
- Reduced on-site presence as inventory tightens
- Focus on remaining homes and buyer conversion
- CRM cleanup and data handoff
- Defined transition support through close-out
This structure allows for strong launches, protected momentum, and thoughtful rotation — without sacrificing results or attention.
What’s Included
Each one-year partnership includes:
- Community signage and on-site branding support
- Professionally designed brochures and floor plans
- Digital flipbooks for buyer distribution
- A dedicated community website
- QR code integration across signage and print
- Organic social exposure via community pages and Instagram
- One weekday and one weekend open house per week (scheduled)
- Bimonthly strategic events (buyer-focused, not filler)
- Lead capture, follow-up structure, and CRM transparency
- Weekly reporting and builder communication
Hard costs such as printing, event expenses, and optional paid advertising remain builder-controlled.
Why Valarie J. Stock
With over a decade of award-winning experience in new construction sales and service, I bring both perspective and precision to every community I represent.
I understand:
- buyer psychology at different price points
- how small communities succeed without waste
- how to protect pricing while maintaining velocity
- how to communicate clearly with builders and buyers alike
My approach is calm, structured, and intentional — grounded in Excellence, Joy, and Results.
Limited Partnerships by Design
To ensure consistent, senior-level representation, I work with a limited number of builder partners at any given time. This allows me to remain fully engaged, responsive, and accountable — without dilution or delegation.
If you’re planning your next community and want a sales partner who treats it with the same care you put into building it, I would welcome the conversation.
Let’s talk about your next community.
The Partnership Model
This is a one-year, all-inclusive sales and marketing partnership — not a traditional listing agreement.
Rather than managing multiple vendors, agents, and timelines, builders receive:
- a single point of contact
- consistent on-site representation
- unified messaging
- and disciplined execution from launch through sell-out
The partnership is designed to reduce friction, protect pricing, and support thoughtful growth.
Marketing Without Waste
Effective marketing for boutique communities isn’t about volume — it’s about precision.
My approach prioritizes:
- on-site visibility
- organic reach
- direct engagement
- and personal follow-up
Community signage, QR integration, dedicated websites, and targeted social exposure create qualified traffic — while structured follow-up converts interest into appointments.
Paid advertising can be layered in when appropriate, but it is never the foundation.
On-Site Sales & Buyer Experience
Every buyer interaction shapes perception.
On-site coverage is intentional, scheduled, and supported by a clear follow-up system. Buyers receive timely responses, accurate information, and a professional experience that reflects the quality of the homes being built.
This consistency builds trust — and trust sells homes.
Reporting & Transparency
Builders should never wonder:
- where leads are coming from
- how buyers are responding
- or what’s happening next
Each partnership includes:
- weekly pipeline updates
- lead source visibility
- buyer feedback summaries
- and clear next-step recommendations
Transparency is not optional — it’s foundational.
Who I Work With
I partner with builders who value:
- quality over quantity
- thoughtful growth
- clear communication
- and long-term reputation
If your community deserves more than a sign in the ground and hope for traffic, this partnership is designed for you.
Start the Conversation
Every community is different. Every partnership begins with a conversation.
If you’re planning a new development — or looking to elevate the performance of an existing one — I would welcome the opportunity to learn more and explore whether this model is the right fit.
Schedule a Builder Consultation
